Your website needs an update!

“What we do today, will define tomorrow.”

― Lailah Gifty Akita

Too political to start a blog post on marketing? I miss writing about life, people and marketing. When do we know that it’s the right time to update things in life? Yesterday, my design school professor would have said. He was the serious one — the kind that always smokes.

A website needs to be updated frequently in order to maintain top performance and a great user experience. There are various indicators that a website requires updating.

• It may be time for an upgrade if you can’t recall the last time you updated your website. However, if your website is not mobile-friendly, you run the danger of losing potential clients to rivals.
• Also, it’s time to alter your content and conversion methods if you’re having trouble getting leads or sales.
• Update your SEO strategy and add new material if your website is not performing well in search results. Also, it’s time for an upgrade if your website is lacking data or has broken links.

If you plan to improve your SEO, the following article is recommended for you to read.

The Top 5 SEO Mistakes to Avoid

Little website modifications can be made easily and regularly, such as changing typos and broken links. Substantial revisions, including redesigns or the addition of new features, could call for more time and resources. It’s crucial to regularly audit your website to make sure everything is still operating as intended.

You can also find areas that require improvement by doing A/B tests and asking your target audience for input. Your search engine results can benefit by producing fresh, interesting, and high-quality content, which will also keep readers coming back for more.

Here is a short and sweet checklist for you to update your website

1. Update the content.
2. Verify the website’s speed
3. Assure mobile compatibility.
4. Verify the safety of the website.
5. Make a website backup.
6. Check the forms and contact page.
7. Examine any broken links.
8. Request input. or conduct AB testing
9. Update Google Analytics
10. Refresh SEO and SEM

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