Get Ready for 2024: 5 Colour Trends Predicted by Colour Gurus to Take Over!

Vidusi Mistry
5 min readSep 18, 2023

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Industry pros foresee a more vibrant future ahead for everyone.

Global colour trend forecasters have tuned into the cultural and design vibes to anticipate the upcoming palettes for the year ahead. Brace yourselves for a bolder 2024, as colour experts foresee a surge in adventurous choices, featuring vibrant pinks, playful aquas, and sumptuous browns at the forefront. While neutrals remain timeless, they’re getting cosier with the ascent of buttery and blush tones. Moreover, all experts concur that personalization will reign supreme in the future.

Cyber Lime

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Customers find solace in nurturing an optimistic and joyful mindset, a vital coping mechanism. The dominant colour trends in 2024 centre around themes of compassion, community, and connection. These sensory lenses enable us to glimpse the future of colours and seamlessly navigate the boundary between our physical reality and the virtual realm.

Cyber Lime emerges as a hyper-realistic depiction of our ever-expanding digital existence, forging a profound connection between us and the virtual realm. Its near-neon vibrancy exhilarates both body and mind, serving as a vivid emblem of the intricate interplay between nature and technology.

This zesty lime hue is gaining traction as a dopamine-boosting, gender-inclusive trend within the realms of upscale and youth fashion. It’s poised to make its presence felt in children’s apparel, footwear, accessories, fitness gear, outdoor equipment, and the fashion landscape at large, either as a striking accent or a bold statement piece.

Fondant Pink

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Fondant Pink is a softly pigmented pastel exuding youthful ease and charm. It ushers in the return of gentle, serene pink shades that harmonize seamlessly with lilac and lavender tones. In 2024, consumers will increasingly cherish the joyous sensations evoked by this delightful colour.

Even brief moments of wonder wield the ability to soothe anxiety, enhance overall happiness, and create a sense of time dilation. Harnessing the power of awe in small measures can alleviate stress, boost well-being, and lend a sense of timelessness, establishing it as one of the most significant colour trends of 2024.

Gen Z is ushering this colour into the metaverse, infusing it with inventiveness and immersive vibes. Fondant Pink will find its place in digital gaming realms, virtual merchandise, and online retail spaces. In the realm of tangible products, it will adopt a progressive, gender-inclusive aura, gracing formalwear, everyday attire, and children’s fashion alike.

Radiant Red

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Transitioning from the off-kilter redshifts of Fall 2023 to the saturated brilliance of Radiant Red in Spring 2024 is like a burst of vivacity. This vibrant hue exudes a zest for emotional and mental involvement, radiating energy in every shade. The colour red signifies strength, rekindled motivation, a playful spirit, and invigorating qualities — perfect for those seeking to make a daring declaration.

To strike a harmonious balance, combine Radiant Red with neutral tones and depigmented shades to create a versatile, timeless aesthetic for everyday wear. For those seeking to make a statement, consider pairing Radiant Red with other intense pigments in a dual palette, crafting eye-catching and bold looks that are bound to turn heads.

Nutshell

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Nutshell is a cosy and inviting brown shade that seamlessly bridges the seasons, radiating a warmth akin to the spices it draws inspiration from. It is a hue inspired by forward-thinking consumers who are determined to reshape the norms of business and fractional living, all while contributing to the thriving culture of thrift and secondhand treasures.

This hue encapsulates a growing sense of nostalgia among consumers who are revisiting retro-inspired styles and colour palettes, placing sustainability above the allure of novelty.

It derives its inspiration from forward-thinking individuals determined to reshape the norms of entrepreneurship and fractional living, in tandem with the expanding thrift and resale culture. Nutshell exudes a natural warmth and tactile quality, evoking authenticity and artisanal craftsmanship. It plays a pivotal role in timeless designs and investment-worthy pieces while also lending gravitas to cutting-edge designs.

Its influence is poised to extend into living spaces, beauty packaging, and personal tech accessories. Renowned for its contributions to wellness and hospitality design, this rich brown proves versatile across a spectrum of natural and synthetic materials, thanks to its chromatic characteristics.

Bay Blue

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Whether you’re aiming for a breezy coastal ambience or a more sophisticated, moody aesthetic, ocean-inspired hues have surged in popularity. This trend is undoubtedly influenced by the current wave of coastal grandmother aesthetics sweeping through home design.

Bay Blue effortlessly bridges the gap between contemporary and timeless aesthetics. This year’s colour is designed to ignite the creativity of DIY enthusiasts, encouraging them to explore bold and opulent wood stain options for their upcoming home projects. With Bay Blue available in both solid and semi-transparent wood stain finishes, the potential to craft customized looks is readily accessible.

This versatile stain colour complements any wooden surface in your home, whether it’s a sun-soaked, coastal-inspired deck or the built-in bookshelves adorning your home library.

Why am I doing this if I’m not an expert? I’m simply sharing all my research and thoughts here, much like any other blog, as I was researching it for my personal knowledge. I’ll also include links to the blogs that inspired me to write this one.

Human psychology undergoes shifts as time progresses. Consequently, the same colours may no longer evoke identical emotions. As a brand, you must remain adaptable and decipher the evolving significance of these colours. Strive to determine what resonates most effectively for your unique context.

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Vidusi Mistry
Vidusi Mistry

Written by Vidusi Mistry

Marketing Coordinator, Artist and a student of this big institute they call consumer market!